Retail Audit & Profiling

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.

What for?

Base Marketing delivers innovative solutions for greater marketing and sales efficiency:

Retail execution consultancy and measurement

Retail Execution Measurement consists in auditing retail and on premise stores for product availability, positioning and checking quality and compliance of merchandising standards such as POP materials, promotions, displays etc.

How it works?

Leveraging on solid experience of leading Market Measurement projects globally, our Ipsos center of excellence provides:

  • RFQ Management
  • Pricing
  • Technical and Operational Systems and Field Set-up
  • Field Tracking and Quality Management Systems